Should the United States ban algorithmic political microtargeting on social media?

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Prohibiting customized political ads would aim to curb manipulation and misinformation online. Critics say it infringes on free speech and campaign tactics.

Pros:

It reduces the risk of covert manipulation of voter beliefs.
It levels the playing field among campaigns with different budgets.
It promotes transparency in political messaging.

Cons:

It may limit legitimate, issue-based outreach.
Defining “microtargeting” can be technically challenging.
Enforcement across platforms could be inconsistent.

Conclusion: Banning microtargeting can protect democracy but must balance free-speech rights and practicality.

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